matchmarket  services allow fashion, cosmetics and lifestyle brands to co-design their future assortments together with their consumers.

For this purpose matchmarket  provides a dedicated mobile applications to help run prototypes pictures by ‘Praedicters’ consumers and a SaaS platform.

Asking ‘Praedicters’ consumers is an enabler for a more sustainable manufacturing. Brands will indeed identify their future best-sellers hence offer more aesthetically appealing designs. As a result, interactions between brands and consumers will minimize overstocks and unsold products.

matchmarket  contributes to a better understanding of the regional segmentation for their future assortments. This enables brands, for each product, to localize their potential clients more precisely.

matchmarket  shapes a real ecosystem with consumers; in which they are fully considered. They become prosumers, and are free to vote for their favorite designs. Now re-elevated at the core of buying decisions, an exclusive bond is created. 

Thanks to proximity with prosumers, brands benefit from a better knowledge of the customers tastes, and ultimately, optimize their marketing campaigns.